Dealing With Digg: Viral Tactics to Try

While Digg.com can be a great place to submit articles and information that can help build your search engine optimization link building strategy, there is a new feature in place on the site that can make it harder for SEO marketing strategists to get their articles noticed. The feature, called the “Bury” button, is featured right below the headline and intro clip of the article, next to the comments section. Its purpose is to allow users who feel the article is irrelevant or blatantly for marketing purposes to vote to “bury” it so that other users won’t spend their time reading it.

And it’s working! We’re hearing more and more stories about articles featured on Digg becoming less and less effective. So to avoid be buried, here are some tips you can use to make sure your articles maintain high visibility.

The first and most obvious step is to not make your link building articles look like link building articles. Search engine marketing has to look realistic. Remember, the best types of articles to post for link building will contain real, usable, relevant content. A lot of people are very aversed to anything they see as marketing material trying to masquerade as journalism or content, so try to make sure your articles look as legitimate as possible.

Another option is to avoid Digg and try marketing directly to important bloggers. In most cases these blogs know you’re trying to boost your linking, but in the end, if you provide them with interesting, relevant content, they’re not going to care.

Use StumbleUpon to gauge whether or not to submit to other sites. If your piece gets a lot of positive votes on StumbleUpon, you can generally feel confident that appearing on other sites, it will do well as well.

In general, just remember that the best viral content will be attractive to a general audience either for usefulness or novelty. Try to think like a reader or user, and make your link building material as useful as possible to your market.