SEO Blog | SEO Marketing World

Chances are you have hundreds of them scattered across your sites or your client’s sites. Old pages filled with content that was written a year or more ago. Content that is still relevant and pulling in decent search engine rankings, but it’s never going to be in the top 5 because, well because it’s old! However, just because something is old doesn’t mean it can’t be used to help boost your rankings. Smart SEO companies know that sometimes the easiest way to rise in the rankings is to reuse, recycle and reword!

People often think of SEO as just one strategy – to get web page content ranked higher than others. However, SEO has many different strategies and knowing which ones to apply can help your business deliver the results your clients are looking for. In this article we’ll examine some of the most common SEO strategies out there today.

Think about the last time you visited your mechanic. Why is that many of us would gladly lay out $800 to fix a major problem if our mechanic told us it needed immediate attention, but at the same time very few people are willing to spend the $50 to make sure a little problem doesn’t become a $800 problem. The same thing can be said about SEO – clients see the “big” things, but often don’t see the value in the little items that add up to sizeable shifts in rankings. How do you as an SEO company show that the little things matter as much as the big optimization items?

Think of a popular site that you maintain or run. Now think of all the inbound links that the site receives. Perhaps some of those you helped nurture, but how many of those are using poor SEO practices that aren’t living up to their full potential to boost the site higher in the rankings? By taking a few minutes to reach out to those who are linking to your sites you can have a measurable impact on your search rankings by making sure people focus on quality links and not just random links.

I’m sure you know of someone, or seen pictures of people, who live in absolutely beautiful houses on the inside. We’re talking about marble floors, well-decorated rooms and spacious appointments throughout the house. Then you walk outside and it looks like a train wreck. Overgrown grass, lack of landscaping and paint on the house that is 20 years old. The type of house you’d drive right past without giving a second thought if you didn’t know much better. How many of you are aware that content layout follows this same type of behavior? You can have the best content in the world, but it doesn’t matter if you make it impossible to find and hard to read. People will just “drive right by”.

How many times have you worked on a client’s site and thought to yourself, “I hope these changes work!” For many people in the SEO field testing is not a part of their toolkit. They make changes based on what has worked in the past and hoped it would work now. Only time would tell if the changes actually helped or hurt the site – and by the time you knew the results, so did the client!

Seasons change, the kids are grown up and off to college, and websites that once offered a product or service disappear into web history or stop offering the feature. All these things are just facts of life – but luckily for those of us engaged in SEO the third one is something we can use to our advantage. By finding sites that are still ranked, but no longer offering relevant content, we can turn what were basically dead sites and ghost links into creative link strategies to help our clients.

Have you ever heard people use the phrase “new school” and “old school”? They are talking about ways of doing things, or certain styles and fashions. Something is considered “new school” if it’s a radical departure from how we dressed, thought, acted or behaved in the past. “Old school” refers to ideas, beliefs, designs and such that have been around for what seems like forever. When you think about link building for your SEO business, are you old or new school?

As an SEO business owner you face the challenge of keeping multiple clients happy while working within their budgetary and technological guidelines. You want to provide the best SEO services you can to get results for the client without breaking your own budget. One of the best ways to bring SEO to clients is through effective and profitable use of keywords. In this posting I’m going to walk you through a few of the strategies and tips I use for finding the best keywords for clients and hope that I can show you a few tricks to help your SEO business as well.

What’s the “secret” to getting your site listed in the coveted top 10 spots in the search engines? Create outstanding content and get people to link to it. Pretty simple huh? Oh but if SEO was that simple. We all know that SEO can be one of those things you can spend weeks, even months on, and still not break into the top 10 on search. This is because that you can optimize your site for SEO until you are blue in the face, but until you get quality sites to link to you then you are almost invisible to the search engine folks.