SEO Blog | SEO Marketing World

One of the great things about the Internet is that it has opened up for many people the opportunity for them to run their own online business with start-up costs far less than what was required in the years past. Unfortunately for many people who pursue this dream, they fail to fully understand if their business idea is really the next big thing, or if it’s simply another version of an idea that has already been done to death online.

It can be frustrating to check out your competition’s website, or a website that has a complementary product or service to yours, and find they are ranking high while you are barely showing up on the search engine radar. It’s even more frustrating when you apply SEO techniques to your website and still are being outranked by other sites that hit on some of the same keywords that you aim for. So why are they ranking high and you are still struggling? The answer may be because of your links. Not all links to your site are created equal, and if you don’t have enough high quality links your site can really take a hit in the search engine rankings no matter how good your other SEO techniques are.

Unless you’ve been living in a vacuum, no doubt you are keenly aware of the roaring popularity of micro-blogging sites such as Twitter and Tumblr. The popularity of these sites, combined with the ease of updating them, has transformed the blogosphere. Today, more people update their micro-blogging sites more than they do traditional blogs. Millions of people are linking to their status updates left on these sites and the search engines are happily crawling along looking at the links. The question for SEO firms is this: How does this change affect SEO techniques, and is it time to abandon the nofollow directive?

It’s always amazing how often businesses don’t want to link out from their own blogs or web pages. They do everything they can to lock users into their own virtual world; and I’m sure that a few of them would disable the “close” button on the web browser if they could! So why all the fuss and resistance to outbound linking? Most of the time it comes from outdated ways of thinking and fears that external links are going to have potential customers clicking en mass to leave your site for greener pastures. So let’s take a look at these fears one by one and help dispel the myths and present the facts.

Think about two department stores located in the middle of town. One is brand new, glitzy and has the “designer” name. The other has been around for years, has a modest appearance and locally owned – and perhaps not everyone has even heard of them. Yet, the modest department store is drawing in more customers and creating more sales despite the fact it isn’t the “#1 retailer”. How can this be? It’s for the same reason that being #1 in the search engine rankings doesn’t necessary spell success – you have to look at more than just where you rank, but how your traffic and segments are doing in comparison to various factors to determine how well your site is (or isn’t) doing.

SEO and Google Analytics go hand in hand – it’s without a doubt one of the best tools out there for really understanding how your website is performing in terms of search and inbound links. Using Google Analytics you can see how SEO techniques affect your web properties in about as close to real time as you can get. In this article I want to walk you through a few of the interesting tricks and caveats I’ve discovered when using some of the more advanced Analytics features.

Hello Fellows,

Recently Google Japan launched a new home page where it was promoting a list with the most searched terms typed on its search engine. It´s a kind of “HotWords” also found on Twitter.

Accordantly with TechCrunch, that new service has been already available to include in the iGoogle page of any user. The big trouble arose when Google Japan decided hire an online marketing company, Cyberbuzz, to promote that new tool, already available as a widget to webmasters, through pay-per-posts.

Chances are you have a number of both online and offline business assets that are just sitting around. These may be properties that you haven’t done much with online or intangible assets such as customer comments and feedback you’ve received offline. In this article we’ll talk a bit about how to leverage these assets to help you with SEO of your business and show you how some of that intangible data and assets can be turned into a goldmine for your company and your brand.

It can be extremely difficult to test the effectiveness of your SEO changes on many elements of your site. Controlled environments are rare, and even then you don’t know what the search engines are going to change come tomorrow that is going to affect your SEO strategies today. However, despite all the challenges there is one area where you can do some “live testing” without worry – on your anchor text for internal links.

It’s no secret that the web is more than just text and pictures anymore – video and rich multimedia content are is part of what is defining Web 2.0 and beyond. The problem is we all know how to apply SEO techniques for text and images, but how do we make sure that our videos are ranking high? Today we’ll talk a bit about SEO for video and how to make sure you get the links, the rank and the views.