SEO Blog | SEO Marketing World

When it comes to search engine marketing, simply focusing on today is not enough. The right SEO company is going to look toward the future as well, which is why keyword trends are so important.

I’ve done it; you’ve done it; probably a lot of your friends have done it as well. We all know the risks involved, but when nobody is watching us we all engage in a little risky behavior. I’m talking about speeding of course – and as much as we all know what will happen if we get caught, our lead foots seem to keep pushing that pedal farther and farther down. Sure, we might get away with it for years going 10 or even 20 over the speed limit. Yet we all know that one day we might get caught.

If you are going to use a blog in your search engine marketing campaign, you need to make sure it will draw people to it. Blogs are powerful marketing tools when used correctly, and you can get a lot out of a dynamic page. If you want a blog that will be powerful and keep the readers coming back for more, be sure to implement the five tips for starting a blog.

Think of all the ways that friends come to visit you at your home; chances are that many of them come through the front door. Sure, there may be a few friends that know the “secret” to going to the backdoor or coming in through the garage door, but most people come in through the front door – so naturally most homeowners spend a lot of time making their entry ways look well decorated and inviting.

What would you rather have – a large, well known site linking to you from one of their lower-level pages or a smaller site linking to you from their homepage? It may come as a surprise to a few people that you stand to earn more strength and ranking from the smaller sites than you will from the big sites. It’s one of the paradoxes of SEO where bigger isn’t always better.

Press releases have become an important part of search engine marketing, and because of that, it is necessary for people to understand how to get the most out of a press release. Simply writing some words down on a sheet of paper and distributing it is not enough. You have to know what you are doing and how to drum up excitement with the release.

There has been a transition for businesses, and that transition has taken the form of social networking. Now, businesses that were considered out of touch can actually relate with people in the online community. Still, though, it hasn’t been as smooth a transition as some would have liked. Why is that? People don’t know how to act. They are not sure how to present themselves in the social networking community, and that has made the transition difficult for some businesses.

At conferences and meet-ups we are always being asked what the biggest no-no is when it comes to SEO optimization and services. With that in mind, I present my top 13 list of don’ts for SEO firms and professionals.

Ever since Google announced in June that they would be reworking the PageRank algorithms to rework how nofollow links are processed, SEO firms have been looking for a way to minimize their risk of losing link juice as this new method rolls out. To put it simply, Google is no longer treating pages with nofollow links as “not existing”. The page does exist, and the link juice (PageRank) is not redistributed over the remaining links on a page when other pages have the NoFollow directive.

There has been an ongoing debate over how many keywords search engine optimization professionals should use per web page. Some people get out of hand and use keyword after keyword and try to put them all in the copy naturally. The question is, though, is that necessary?