SEO Blog | SEO Marketing World

SEO is a huge part of any website’s strategy for marketing these days, but there are right and wrong ways to go about it. In general, we see that some mistakes are more common than others. Below we’ve listed the 5 most common misconceptions and mistakes regarding search engine marketing so you can avoid them.

Everyone can always use new techniques for getting high quality inbound links to their web site, the best way to improve Page Rank, and a key part of search engine marketing. The best link building strategiess will incorporate a number of techniques and methods, so here are a few you can add to your existing strategies.

As you probably know, inbound linking is one of the most important components of a search engine marketing strategy. But often times people simply understand how using the options for link building that exist out there on the internet are key to the overall construction of your website as a whole. You have to get links from the right sources, and ultimately, those sources are going to have to want to link to your site, so your content needs to be useful, informative and make your site sound like the best out there.

While Digg.com can be a great place to submit articles and information that can help build your search engine optimization link building strategy, there is a new feature in place on the site that can make it harder for SEO marketing strategists to get their articles noticed. The feature, called the “Bury” button, is featured right below the headline and intro clip of the article, next to the comments section. Its purpose is to allow users who feel the article is irrelevant or blatantly for marketing purposes to vote to “bury” it so that other users won’t spend their time reading it.

When you’re building your search engine marketing strategy, a wide variety of link building techniques can only benefit you. The more inbound links you have to your sites the better, and having a wide variety of sources for these links can be beneficial to your ranking. Here are some more unconventional link building techniques you may not have previously considered.

These days more and more web site owners are turning to Search Engine Optimization to increase their traffic by boosting their search ranking position, and rightly so. The overwhelming majority of web users find what they’re looking for on the web through the major search engines. Search engine marketing allows you to rank higher in search results, and thus boost your visibility, traffic and overall effectiveness at converting traffic into revenue.

Submitting links to web directories can be a great way to increase highly relevant traffic to your site. Inbound links are one of the most important factors in how search engines ranks websites, and so this can be a major plus. Also, submitting links to specific directories and categories will create more relevant traffic for your site. This is the best kind of traffic you can receive, because it will drive conversions and help you rank better for keywords related to the subject your site addresses.

People go to many different lengths to generate and attract traffic to their site. This is the cornerstone of most internet marketing techniques, such as search engine optimization. But when it comes down to it, even SEO is built around the central idea that the way to generate traffic is to create as many links to your site as possible.

Realizing that most of the web traffic from B2B participants is due to search engine optimization, it pays to spend the time and money needed in your B2B marketing. Great value is derived when search engine optimization is geared not only to the consumer, but to the world of B2B.