SEO Blog | SEO Marketing World

Yesterday I talked a little about four relatively easy ways to boost your rankings in the major search engines (especially Google) without gaming the system. Looking back at that article I’ve come up with four more ways that works well and can have not only great ranking benefits for your sites, but also help you to expand your network of social and business contacts.

Remember back in the day when “paying for links” as search engine optimization strategies guaranteed a site a top spot on the search rankings? Quality and content didn’t matter, it was all about who had the biggest bankroll to fund the links. Thankfully, today those practices are not only shunned, but also are penalized by the major search engines, especially Google.

So how do you boost your rankings of your site or blog? Simply put, you create your own viral marketing campaigns to get other quality, content-heavy sites and blogs to link back to you. Sound hard? It isn’t, and the time it does take will more than pay for itself through your increasing rank!

Tweet So how many of us hang onto Google’s every word? When we wake up in the morning and Google had made a change, however slight, how often do we run around thinking the sky is falling and the SEO (Search Engine Optimization) world as we know it has come to an end? If this […]

Believe it or not, Google page rank is based solely on back links. Back links are the links that point to your website from another website, so naturally the more back links you have, the higher you’re PR ratings, and your Google ratings are soon to follow.

Regardless of whether you are launching a new website or a proven website, it is always adviseable to use organic landing pages. Organic landing pages is a search engine marketing technique that will get traffic to your site without you having to pay for it.

Organic landing pages are used particularly for search engine optimization for a specific keyword. There is ample debate whether your landing page should be written for the interest of the human reader or for the search engine spyders, who in turn provide you with your page ranking and indexing. Higher page rank and better indexing means more traffic, more traffic means more sales. The answer, however, is quite simple. With some ingenuity as well as well placed words, it can be done quite well for both the human eyes and the spyders. Understanding that the google algorithym will penalize you for landing pages solely for the purpose of attracting spyders with no relevant content for the readers. Its time to have content that is not only relevant, but powerful enough to capture the human and the spyder. If your content is good, the humans will find you, and if the humans find you the spyders will come.

Your website has just ranked number one on a top search engine through, so now, what’s next? What more can you do to maximize your search engine marketing skills?

For starters, rankings are usually a little unstable at first and tend to fluctuate for a short time once they first pop up. Until everything balances out, don’t be too surprised if you find that there is a slight dip in rankings over the first few weeks. Once your site has established a number one ranking, add more content to maintain keyword authority. A good path to take is to write at least one more article, using ArticleMaker, or something similar to add yet another link to your site.

A growing trend in search engine marketing and search engine optimization is known as Social Media Optimization. This involves uses the myriad social networks available to drive traffic to your website by marketing through them. Interestingly, this also works to increase your link popularity, which will in turn boost your PageRank. However, there are some things to remember in order to make your social media marketing strategy most effective.

Improving the popularity and visibility of your website is important to any webmaster, and most often it can be done by securing a good foundation on which to build in the future. Whether you’re running your own informational news website or an e-commerce website, these tips can help you get noticed.

Social media sites can be very good at drawing traffic to your website, as well as at increasing your link popularity and thereby your PageRank. Social bookmarking sites such as Digg or Del.ici.ous are proven to draw vast amounts of traffic within a very short amount of time.

One of the most frequently asked questions by webmasters and search engine optimization speciualists is how one can structure their site to make it more accessible and readable to the search engine crawlers? We all know that the crawlers are out there scanning our sites and assigning them a ranking based on what they find, but how can we structure our site to make sure the crawler will give us a high rank? The biggest factor in search engine optimization and search engine marketing depends on making your site accessible and easily scannable for the crawler. The easier time they have scanning your site, determining its value and finding keywords, the higher they will rank you. So here are some tips to help make your site easily digested by the search engine crawlers like the infamous Googlebot.