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Testing the SEO Value of Anchor Text on Internal Links
It can be extremely difficult to test the effectiveness of your SEO changes on many elements of your site. Controlled environments are rare, and even then you don’t know what the search engines are going to change come tomorrow that is going to affect your SEO strategies today. However, despite all the challenges there is one area where you can do some “live testing” without worry – on your anchor text for internal links.
Continue reading...Inbound Links – Ask For And Enjoy Its SEO Potential
27. January 2009
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Think of a popular site that you maintain or run. Now think of all the inbound links that the site receives. Perhaps some of those you helped nurture, but how many of those are using poor SEO practices that aren’t living up to their full potential to boost the site higher in the rankings? By taking a few minutes to reach out to those who are linking to your sites you can have a measurable impact on your search rankings by making sure people focus on quality links and not just random links.
Continue reading...Using the Ghosts of Links Past To Build Your SEO Link Strategy
12. January 2009
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Seasons change, the kids are grown up and off to college, and websites that once offered a product or service disappear into web history or stop offering the feature. All these things are just facts of life – but luckily for those of us engaged in SEO the third one is something we can use to our advantage. By finding sites that are still ranked, but no longer offering relevant content, we can turn what were basically dead sites and ghost links into creative link strategies to help our clients.
Continue reading...Link Building – The New School
9. January 2009
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Have you ever heard people use the phrase “new school” and “old school”? They are talking about ways of doing things, or certain styles and fashions. Something is considered “new school” if it’s a radical departure from how we dressed, thought, acted or behaved in the past. “Old school” refers to ideas, beliefs, designs and such that have been around for what seems like forever. When you think about link building for your SEO business, are you old or new school?
Continue reading...Keep Them Linking With Content That Screams Out – Link to Me!
6. January 2009
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What’s the “secret” to getting your site listed in the coveted top 10 spots in the search engines? Create outstanding content and get people to link to it. Pretty simple huh? Oh but if SEO was that simple. We all know that SEO can be one of those things you can spend weeks, even months on, and still not break into the top 10 on search. This is because that you can optimize your site for SEO until you are blue in the face, but until you get quality sites to link to you then you are almost invisible to the search engine folks.
Continue reading...Linking 101 – Getting Linked Getting Ranked and Getting Noticed
26. December 2008
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Hey, let’s face it – you can have the best content in the world and you can still be buried so deep in the search results that you might as well not even exist. SEO companies know that the most important factor in getting a site up in rankings is having good inbound links to the content you have on the website. Amazingly getting good links (emphasis on the good) is one of the trickiest parts of SEO and one which it seems we all are constantly trying to master.
Continue reading...SEO Insight: Can Bad Links Hurt My Rankings?
23. December 2008
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So you’ve worked hard to get your site SEO optimized with quality content that should score you big points in the rankings; or maybe you have signed on a new client who wants you to help them get recognized better out there in the search world by contracting your SEO services. Whatever the case you will probably find in your SEO analysis that a number of “bad sites” are linking to you and the question on your mind is, “How is this going to affect my ranking?”
Continue reading...Four More Ways to Boost Your Rankings
4. December 2008
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Yesterday I talked a little about four relatively easy ways to boost your rankings in the major search engines (especially Google) without gaming the system. Looking back at that article I’ve come up with four more ways that works well and can have not only great ranking benefits for your sites, but also help you to expand your network of social and business contacts.
Continue reading...Four Ways to Boost Your Ranking the Google-Friendly Way
3. December 2008
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Remember back in the day when “paying for links” as search engine optimization strategies guaranteed a site a top spot on the search rankings? Quality and content didn’t matter, it was all about who had the biggest bankroll to fund the links. Thankfully, today those practices are not only shunned, but also are penalized by the major search engines, especially Google. So how do you boost your rankings of your site or blog? Simply put, you create your own viral marketing campaigns to get other quality, content-heavy sites and blogs to link back to you. Sound hard? It isn’t, and the time it does take will more than pay for itself through your increasing rank!
Continue reading...More Helpful Linking Strategies
11. April 2008
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Everyone can always use new techniques for getting high quality inbound links to their web site, the best way to improve Page Rank, and a key part of search engine marketing. The best link building strategiess will incorporate a number of techniques and methods, so here are a few you can add to your existing strategies.
Continue reading...Blog Search
- Using StumbleUpon to Draw Traffic
- It is the Little Things That Add Up to a Lot in SEO
- Inbound Links – Ask For And Enjoy Its SEO Potential
- SEO Changes: Is it Time to Abandon the NoFollow Directive?
- Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope
- SEO Strategies for Outbound Links: Do not Be Afraid to Link Out
- The Winner of the 2010 FIFA World Cup is Social Media
- Has Facebook Got Google and Bing Worried?
- Studies Show Shopping Cart Abandonment Rates Still High - But Why?
- Have You Heard the News About Google News?
- Study Your Competition and Improve Your Own Company in the Process
- Social Media is an Unstoppable Force – Learn How to Use it to Your Advantage
- The Advantages of Choosing Quality SEO and Content Services
- Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope
- Lawsuit Takes Google to Task on Misleading Walking Directions
- Is The Future of Search in Limbo?
6. February 2009
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