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Studies Show Shopping Cart Abandonment Rates Still High – But Why?

6. July 2010

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I caught an interesting article over at MarketingPilgrim about some reports following the rates of abandonment from online shopping carts. This is of interest to anyone who wants to do business online, and it certainly raises questions about the value of online sales.

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Study Your Competition and Improve Your Own Company in the Process

5. July 2010

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After defining your target audience and doing keyword research, you need to evaluate your competition. You need to figure out what makes your company different and market accordingly. The only way you can do this effectively is by “spying” on your competitors to learn all you can about them and their strategies.

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New Changes for Adwords Pros Stress Increased Responsibility

4. May 2010

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Adwords has had its ups and downs in the last decade, but as more and more offline companies look to advertise online, it seems more relevant now than ever. And of course, Google sees that relevance better than anyone. One way they’ve sought to capitalize is their six-year old Google Advertising Professionals program, which works with marketing firms. Google recently announced that some new changes are being made to better meet the needs of everyone involved.

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Rumor Has it Local Adwords Reseller is to be Terminated

8. April 2010

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Google has been bracing itself, trying to find the best strategies for profiting for the dramatic shift of local companies coming to the Internet to find streams of customers who are no longer walking though their doors. Meanwhile, a lot of people online have been discussing the decline of Adwords, and just in the last couple weeks, it seemed that the conversation got a little louder, with talk rising about the possibility of Google cancelling their local Adwords reseller program.

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Pimp Your Icon: Google Maps Experiments With Sponsored Listings

25. March 2010

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One rapidly evolving spectrum of search engine optimization is the emerging trend of offline businesses to claim their stake in the online market, a stake that grows more valuable as the internet grows from its infancy. One characteristic of this trend is the use of Google Maps, and like every other aspect of the internet marketing world, it is a platform that is rapidly changing.

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Finding Your SEO Niche in Niche Blogs

26. August 2009

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Everyone is an expert on the Internet, right? Nowadays no matter what your interest is you can pretty much guarantee you are going to find a community of people and blogs that cater to it. In fact, niche blogs and sites can yield far better links and traffic than trying to get a link with some of the big guys. Let’s face it, it would be next to impossible to get a mention on the front page of CNN.com, but you’d probably get far better quality traffic by getting a mention on the front page of a niche blog that ties directly to your target audience.

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Bing, Yahoo and You: What Every SEO Professional Needs to Know About the Partnership

4. August 2009

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Microsoft’s Bing will soon be powering the search results behind Yahoo – a move that is expected to give Bing roughly 23% of the search market. As an SEO professional you are probably wondering what this means for the SEO marketplace and how it will affect both you and your clients. The good news is that those of you that practice standard SEO techniques should be fine. The rest of you… well, you might want to read on.

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A Domain Name Is Worth a Million Clicks – Choosing the Right One

3. August 2009

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If I were to ask you what Kmart sells you would know instantly that they are a discount retailer - in fact, many of you would probably mention the famous bluelight specials that so many of us know and love and remember from our childhoods. So when Kmart went online it was only natural that they chose Kmart.com as their domain name. Simple, huh?

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What’s Your SEO Risk Level?

29. July 2009

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I’ve done it; you’ve done it; probably a lot of your friends have done it as well. We all know the risks involved, but when nobody is watching us we all engage in a little risky behavior. I’m talking about speeding of course – and as much as we all know what will happen if we get caught, our lead foots seem to keep pushing that pedal farther and farther down. Sure, we might get away with it for years going 10 or even 20 over the speed limit. Yet we all know that one day we might get caught.

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Baker´s Dozen of Don´ts for SEO Professionals

16. July 2009

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At conferences and meet-ups we are always being asked what the biggest no-no is when it comes to SEO optimization and services. With that in mind, I present my top 13 list of don’ts for SEO firms and professionals.

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